The Time to Change is Now
Recent events have made it clear that the time remaining to save our planet is limited. Somewhat horrifically, a recent Sky Poll discovered that less than half of the UK population are willing to make any of the significant changes to their lifestyles that are needed in order to make a small movement towards carbon neutrality.
Individuals become trapped within the social models and ways of seeing the world that they are used to - it's simple human nature and fundamental to how we learn. If we want to make significant changes to people's lifestyles we must first enable these changes by removing the norms that their rejection to change is based upon.